Sunny Skies 
Airline

Overview:

Sunny Skies Airline is a kid-friendly airline aimed at fostering a stress-free travel environment for families. As the lead designer, I was responsible for creating a comprehensive brand identity that appeals to both children and adults, ensuring a seamless and enjoyable travel experience for families.

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Goals and Objectives:

• Goal: Develop a kid-friendly brand identity for Sunny Skies Airline.

• Objective: Create a cohesive and appealing visual identity, including logo, branded materials, and a user-friendly app to enhance the travel experience for families.

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Role and Responsibilities:

• Role: Lead Designer

• Responsibilities: Conducting a business audit, SWOT analysis, competitor research, developing the brand identity, creating mockups of various branded items, and designing advertisements for social media.

 

Process and Workflow:

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• Research and Discovery:

  • Conducted a thorough business audit and SWOT analysis to understand the strengths, weaknesses, opportunities, and threats associated with Sunny Skies Airline.

  • Performed competitor research to identify key differentiators and opportunities for creating a unique and appealing brand identity.

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• Concept Development:

  • Brainstormed and developed initial concepts for the logo and brand identity.

  • Created mood boards and sketches to visualize the brand’s direction.

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• Design Process:

  • Designed the logo and visual identity, ensuring it was colorful, friendly, and appealing to children while maintaining a professional look for parents.

  • Developed mockups of the plane, branded sippy cups, branded uniforms, and an app for ticket access and airport navigation.

  • Designed a map to help families easily find their gate in the airport.

  • Created advertisements for social media to promote the brand and its family-friendly features.

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• Challenges and Solutions:

  • Ensured the brand appealed to both children and adults by balancing playful elements with a professional aesthetic.

  • Addressed the need for practical and functional designs for items such as uniforms and the app.

  • Incorporated feedback from potential users to refine the designs and ensure they met the needs of traveling families.

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Final Deliverables:

• Logo and Brand Identity: A comprehensive visual identity that includes the logo and branding guidelines.

• Mockups:

  • Plane with branded design.

  • Branded sippy cups.

  • Branded uniforms for airline staff.

  • User-friendly app for ticket access and airport navigation.

  • Airport gate map designed for easy navigation by families.

• Social Media Advertisements: Engaging and colorful advertisements to promote the airline's family-friendly features.

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Visuals and Presentation:

• High-Quality Images: Showcased the final logo, branded materials, and app interface.

• Mockups: Included realistic mockups of the plane, sippy cups, uniforms, app, and airport gate map.

• Process Images: Displayed initial sketches, mood boards, and design iterations.

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Client Feedback and Results:

• Client Feedback: "The new brand identity has been a hit with our customers. Families appreciate the thoughtful design elements that make traveling with kids easier and more enjoyable."

• Results: Increased customer satisfaction and positive feedback from families who have traveled with Sunny Skies Airline. Enhanced brand recognition and engagement on social media platforms.

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Reflection and Learnings:

• Reflection: This project underscored the importance of balancing creativity with practicality, ensuring designs are both appealing and functional.

• Future Improvements: Conduct more extensive user testing with families to gather additional insights and make further refinements to the app and branded materials.

Technical Details:

• Tools and Software: Adobe Illustrator, Photoshop, InDesign for design and mockups; Sketch for app design.

• Materials: Sourced high-quality materials for branded items such as uniforms and sippy cups.

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Credits and Collaborators:

• Collaborators: Marketing team for providing insights on customer preferences and feedback.

• Roles: Collaborators helped refine the brand’s direction and provided valuable input on the design process.